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Digestive health brand
Gut health ecommerce brand looking to grow and become a major player in their marketplace.
Industry
DTC, gut health,
Services we provided
Digestive health ecommerce brand looking to grow and become a major player in their marketplace.
They went through a massive growth phase but hit a sales plateau and couldn't increase revenue.
To kickstart growth, they tried testing new marketing angles but nothing seemed to be working with their potential audience.
They were operating at a low profit margin, and even though they were doing 6-figures in sales per week, they were facing the real possibility of going out of business if they didn't turn things around and convert more customers with the same amount of traffic.
Market Research - We evaluated the competition to figure out a new way to communicate with potential customers. A/B testing - We developed a unique way to add more social proof using testimonials. This built another layer of authority and trust which help attract more new customers.
The new marketing test increased sales by 36.44% and boosted AOV by $6. This allowed the client to spend more money on paid media and bring on more affiliate partners, while increasing net profits.
